About the unit
Toba Clipping: views a paying audience actually sees
Millions of views on paper and zero response from the audience — the usual result of viral campaigns. Toba Clipping works differently. Numbers, model, facts.
3
min read
Toba Clipping. Views a Paying Audience Actually Sees
Toba Clipping is your partner for organic and viral marketing reach, one of three units inside Toba Group and the igaming content marketing engine behind the group's broader positioning as an igaming marketing agency.
In many GEOs, direct iGaming advertising is banned or heavily restricted — by Meta and Google policies, or by local law. From day one, we present the brand not as an ad, but as part of content that formally doesn't fall under those restrictions.
Getting recognition where direct advertising is banned or regulated — that's the task Toba Clipping is built for, across any vertical and any GEO.
Two Dimensions of Results
Guaranteed reach — 3B+ views per month across 100+ GEOs, delivered through our own content seeding network of accounts, with no dependency on a single viral hit. If you're asking what is earned media in practice, this is one version of the answer: reach a brand doesn't have to buy an ad slot for.
Paying audience — 60%+ of viewers are men aged 25+, and content is embedded natively into popular formats through user generated content, so it's received more warmly than direct advertising.
Both dimensions are backed by numbers, not promises.
Toba Clipping in Numbers
3B+ — views per month
100+ GEOs
60%+ — paying audience (men 25+)
Verticals: iGaming, fintech, crypto, e-commerce, personal brands, edtech
These numbers hold up because of a distribution network built for multi-geo content distribution and organic reach at scale, not a single lucky post.
Working Model
CPM — payment per 1,000 views at a fixed price with no hidden percentages. We calculate the exact rate for each brief.
And the brand's task almost always sounds the same.
What We Solve
Banner blindness and a growing volume of ads are pulling down paid traffic conversion, and a single ad click doesn't build brand recognition. Toba Clipping solves both at once: native content isn't read as an ad, and repeated contact across formats builds lasting brand awareness.
At the same time, cost per contact doesn't climb with scale: CPM starting at $0.15 is a fraction of the cost of a contact in paid channels — especially noticeable in Tier-1 GEOs, where paid advertising gets more expensive by the day.
Behind these numbers is a team that runs every project personally.
Team
Bohdan Tymoshchuk and Oleh Arutiunyants — co-founders of Toba Group. Volodymyr Bortnyi — CEO of Toba Clipping.
The same team is responsible for how Toba Clipping fits into the bigger structure.
Toba Clipping — Part of Toba Group
Organic is one of three units inside Toba Group. Paid traffic is covered by Toba Traffic, full-cycle brand igaming digital marketing by Toba Agency. One team and one report across all three.
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